Paragon Vitamins
Personalized, proprietary vitamin regimens by subscription.
Paragon Vitamins offers consumers vitamin regimens based on an individual’s personalized nutritional needs. The first of its kind, Paragon’s product is grounded in science and a proprietary algorithm that analyzes every client’s unique hair mineral content to tailor supplements monthly via their subscription model.
Services
- Ecommerce
- Brand building
- Digital experiences
- Content & production
- Design
The ask.
Despite the sophisticated offering, Paragon had trouble launching their brand – they needed to become more approachable to further develop their product offering across different customer types. This required both digital and traditional marketing materials that reflected their amazing and inventive approach to health and recovery.
Paragon came to HRVST because they needed to inform and inspire, not overwhelm.
The strategy.
We started by showing Paragon the potential of their audience; there was an untapped market of self-aware, digitally connected consumers that were more open-minded than ever to personalized nutrition. Elite athletes weren't the only players anymore! By expanding the potential market for Paragon, we were able to explore new communication styles, imagery and new ideas across digital platforms and social media.
HRVST built a fully custom ecommerce site on Shopify equipped with a subscription model which enabled Paragon to become a personalized, bespoke customer relations kit that impressed and informed. We took a complex sign-up process (which included sending in hair samples) and created a compelling journey into every consumer’s optimum health. We then crafted a unique packaging experience to captivate the customer journey from end-to-end.
The solution.
HRVST produced a range of print and packaging materials that make every kit Paragon ships a rewarding experience for the consumer. We wanted consumers to feel engaged and inspired by simple things like info kits and vitamin dispensers, so we designed pieces that were attractive and worth displaying.
