AI’s been circling commerce for a while, but now it’s moving in. Shopify and OpenAI just launched a new capability: soon, shoppers will be able to buy directly from Shopify merchants inside ChatGPT via the new Instant Checkout feature. No new tabs. No redirects required to check out. Just seamless, in-chat purchasing.

Ecommerce moves fast – and Sidekick helps you move smarter. Shopify Sidekick is your on-demand AI assistant built right into Shopify. It’s like having an extra brain in your back-end: analyzing data, generating content, managing promos, and making store tasks a whole lot easier.

Brand guidelines are your brand’s rulebook. The visuals, the voice, the tone, the vibe. All mapped out so anyone touching your brand knows exactly how to bring it to life. It’s your logo, your colour palette, your type hierarchy, your tone of voice, your imagery. But also the personality and principles that tie it all together.

HRVST has joined the ranks. Here’s what this milestone means for us, and what it unlocks for your brand.

Local legends, global results – why local, design-led teams like HRVST drive smarter brand strategy, sharper UX, and stronger ecommerce growth.

Shopify planted seeds for merchant growth – here are our top picks from the Summer ’25 Editions.

Planting 3,700 trees, one subscriber at a time – HRVST’s Earth Month kickoff is here, and it’s rooted in real change.

Why most stores blend in, and how to break the mould

Your website isn’t just a digital storefront – it’s your best salesperson. Or at least, it should be.

The “Boring” Edition that’s anything but ordinary.

HRVST’s no-BS rundown of Shopify’s freshest features.

Boost perception and drive value with smarter branding.

Big updates, smarter selling: Shopify’s latest game-changers.

HRVST’s no-bs guide to making your online store stand out and sell.

Why Shopify’s newest updates are a game-changer for merchants ready to stand out.

Proven ways to create a digital experience that converts.

Your cheat sheet to Shopify’s boldest updates yet.

The process is everything.

From Twitter sales to NFT exclusives—Shopify’s new lineup is here to level up your brand and drive real connections.

Building brands with heart, purpose, and community.