Bellevue
From blueprints to high fives.
Bellevue is not your average construction company. They specialize in high-end, custom commercial and residential building and remodelling, and they do it with a certain “je ne sais quoi”. They believe in providing their customers with a single point of contact and turnkey solutions to assure their peace of mind throughout the construction process. They are committed to ensuring complete customer satisfaction, no matter how simple or complex the project – and when they decided to rebrand, they turned to HRVST.
Services
- Brand building
- Design
The ask.
Bellevue wanted to differentiate themselves from other construction companies in their area. They were looking for an agency partner to help them create a brand that would stand out and communicate their commitment to quality, customer service, and attention to detail. The visual identity would need to capture Bellevue's unique approach to construction, characterized by their relentless attention and care for their clients.
The strategy.
HRVST knew that Bellevue needed a brand that was both sophisticated and welcoming – one that would be instantly recognizable in a crowded market. To achieve this, we used a combination of elegant typography that conveys professionalism and trustworthiness, a premium colour palette that reflects their exclusive and tailored service, and custom illustrations that highlight their quality craftsmanship and sophisticated approach to construction.
To further emphasize the company's commitment to quality and personalized service, HRVST designed apparel for Bellevue employees to wear on job sites as well as stationary, truck wraps and exterior signage to promote the brand’s new look in the local community.
The solution.
Through a collaborative effort, we built a brand that captured Bellevue's unique approach to construction and reflected their values of integrity, responsiveness, professionalism, and quality – setting them apart from their competitors.
While the apparel, truck wraps, and exterior signage helped to increase brand recognition, Bellevue has seen a positive impact on their business since the rebranding effort. The new brand accurately reflects their values and approach to construction, creating long-lasting relationships based on trust with their clients. By working with HRVST, Bellevue was able to differentiate themselves in a crowded market and create a strong foundation for future growth.
