Auberge Willow Inn
New look, same legacy.
Nestled in the picturesque town of Hudson, Québec, the Auberge Willow Inn is not just an inn, but a piece of history reborn. With over 200 years under its belt, this institution blends the charm of its rich past with a fresh, contemporary twist. After a brief closure, it reopened with new owners and a new vision. When it came time for a significant relaunch, HRVST stepped in to weave a new digital and brand narrative, one that honours its storied legacy while ushering in a new era of chic British-inspired country elegance.
Services- Brand building
- Design
The ask.The challenge for the Willow Inn was twofold: to rejuvenate its traditional roots and to position it as a modern hospitality icon. The owners sought to revamp everything from the rooms and kitchens to the iconic pub, without losing the essence that made the Willow Inn a beloved landmark. They needed a brand and digital presence that resonated with both the serene countryside of Hudson and the urban sophistication of nearby Montreal.
The strategy.HRVST tackled the challenge of marrying the Willow Inn's historic charm with modern sophistication. With a neutral colour palette, we captured the essence of both countryside tranquility and urban elegance. This cohesive visual identity, spanning from digital assets to physical items like menus and t-shirts, ensured the inn's timeless appeal matched its contemporary rebirth, perfectly balancing its storied past with a forward-looking aesthetic.
The solution.HRVST's comprehensive rebranding effort for the Willow Inn has set a new standard for hospitality branding. The inn now boasts a visual identity that speaks to both its historic roots and its contemporary revival. We transformed the inn's presence, making it a standout destination for travellers and locals seeking a unique blend of elegance and comfort.
The branding extends seamlessly across all touch points, from digital assets to physical merchandise, creating a unified experience that tells the story of the Willow Inn's past, present, and future. With HRVST's help, the Willow Inn has not just reopened its doors; it has reopened the narrative of what an inn can be, inviting guests to be a part of its continuing history.
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It has been a pleasure working with HRVST – their professionalism helped us through the whole experience of setting up a new enterprise.
— Patricia Wenzel, Willow Inn