Groupe Manovra
Built to last, designed to lead.
Groupe Manovra isn’t your typical construction company. They’re young, ambitious, and running rings around the old guard in Montreal. From designing office spaces that make you want to go to work, to crafting restaurants where every detail sings, they’re all about creating spaces that feel as good as they look. With an in-house mill shop and a reputation for quality, they were making moves. But their branding? That needed to catch up.
Services- Brand building
- Design
The ask.As a young, fast-growing company, Groupe Manovra was juggling two distinct brands—their construction arm and their mill shop, Atelier Manovra. They needed a unified identity that captured their meticulous approach to building while helping them stand out in a competitive field dominated by older, well-established names. Their goal? A rebrand that reflected professionalism, contemporary style, and quiet confidence, all while celebrating their roots as a hands-on, people-first company.
The strategy.We took Groupe Manovra’s ambitions and turned them into a cohesive brand narrative. Our work started with a dual-brand strategy that would unite Groupe Manovra and Atelier Manovra under one cohesive look and feel. Leaning into their love for clean, minimalist aesthetics, we designed a modern visual identity that reflects their attention to detail and forward-thinking mindset.
This included a versatile logo suite, a refined colour palette featuring their signature orange-red, and typography that balanced approachability with authority. We worked closely with Groupe Manovra to ensure every element reflected their story and vision.
The solution.The result? A rebrand that’s as sharp and precise as their work. The new visual identity seamlessly links Groupe Manovra and Atelier Manovra while elevating their presence in the market. Clean, structured, and unmistakably modern, the updated branding gives them the confidence to compete for larger projects and leaves no doubt about the quality of their craftsmanship.
With their refreshed identity in place, Groupe Manovra is ready to solidify their place as Montreal’s go-to for commercial spaces that inspire. Their brand now matches their ambition—and sets the foundation for the next chapter of their growth.
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I'm in love with our new brand. We now have a strong identity, and this is just the first phase of our journey.
— Guillaume Salicco, Groupe Manovra