Quick Burger
F*ck the fast food giants.
Quick Burger, a quirky and vibrant fast-food joint, prides itself on delivering super-fast smash burgers without compromising on quality or taste. Rooted in clean-eating and community spirit, Quick Burger invites everyone’s hunger monster to enjoy their delicious creations. The playful and inclusive brand, represented by a grumbling hunger monster logo, needed a branding and packaging refresh to match its bold personality and high standards.
Services- Brand building
- Design
The ask.Quick Burger wanted to redefine fast food by blending efficiency with top-notch quality. They needed a comprehensive brand package that would reflect their commitment to clean ingredients and playful, inclusive community spirit. The goal was to create a visually striking and cohesive identity that would stand out in the crowded fast-food market and resonate with their diverse customer base.
The strategy.Quick Burger turned to HRVST to create their brand, knowing our expertise in developing unique, impactful identities. We focused on their quirky and bold personality, creating a fresh logo and wordmark featuring a grumbling hunger monster to symbolize their fun and inviting nature. Our team designed vibrant, eye-catching packaging that communicated Quick Burger’s clean-eating philosophy and aligned with the brand’s playful spirit using bright colours and bold typography.
The solution.HRVST’s brand work for Quick Burger resulted in a cohesive identity that truly reflects their mission. The new logo, packaging, and visual language now perfectly align with Quick Burger's values of quality, community, and playfulness. This refreshed brand image not only attracts potential customers but also strengthens loyalty among their fans, positioning Quick Burger as a standout player in the fast-food industry.
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The HRVST team really hit a home run on making my vision come to life! I wanted something fun, colorful and playful that reminded me of McDonalds in the 90s but also something that was modern, trendy and timeless, which is not an easy task. The focus was on offering healthy comfort food for everyone to enjoy. The little monster mascot is my favorite part of the branding. It’s really ties everything together and creates a strong, long lasting brand and connection. Kids who will grow up eating happy, clean burgers will associate good food, good times with this mascot for years to come! I’m excited to continue working with the HRVST team to turn all my future visions into reality!
– ANDY MANARAS, QUICK BURGER