Chez Greenberg
Smoked, schmeared, and sustainable.
Nestled in Montreal's vibrant Mile End, Chez Greenberg isn’t just another deli—it’s a love letter to Jewish culinary traditions with a bold, modern twist. Specialising in smoked fish, schmears, and reimagined classics like panini-pressed knishes, they marry nostalgic flavours with sustainable innovation. To bring their vision to life, they turned to HRVST to create a brand as distinctive and forward-thinking as their menu.
Services- Ecommerce
- Brand building
- Digital experiences
- Content & production
- Design
The ask.Chez Greenberg wanted more than a brand—they needed a personality. As a brand-new eatery with ambitious plans for growth (hello, aquaponics farming!), they sought a cohesive identity that honoured Jewish deli traditions while feeling fresh and exciting for a contemporary audience. From packaging to signage to a website built on Shopify, every touchpoint had to say, "This isn’t your bubby's deli—but she’d still approve."
The strategy.Chez Greenberg wasn’t just a deli—it was a movement. Inspired by the golden age of Jewish delis, we crafted a brand identity that balanced old-school charm with a fresh, modern aesthetic. Clean lines, vibrant green accents, and premium packaging elevated their visual presence, while playful illustrations and a seamless Shopify website brought their vision to life across digital and physical touchpoints. From signage to merchandise, every detail reflected their unique take on tradition.
The solution.HRVST helped Chez Greenberg become more than a deli—it’s a destination. With a brand that’s as forward-thinking as their menu and as nostalgic as their recipes, Chez Greenberg is already making waves in Montreal’s food scene. Our work ensured that their branding and touchpoints felt cohesive, memorable, and uniquely them—right down to the last schmear.
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Working with the HRVST team was an amazing experience, without them, I would be nowhere. They helped me build a strong brand. The HRVST team is beyond organized. They really keep you on your toes and make sure you're getting your homework done. If you ever have any questions they are always available to answer. I would highly suggest them to anyone.
— Jake Greenberg, Chez Greenberg