Fody Foods
Breaking bread, not digestion.
Fody is on a mission to revolutionize the way people with digestive troubles enjoy their favourite foods. With a focus on creating delicious gut-friendly foods without the usual suspects (onion, garlic, gluten, and lactose), Fody aims to empower individuals to savour their meals without worrying about bloating or discomfort.
In their pursuit of transforming digestive health, we partnered with Fody to unlock the magic of digestive wellness.
Services
- Ecommerce
- Digital experiences
- Design
The ask.
Fody approached us with a clear goal in mind: to elevate their online presence, optimize their ecommerce performance and serve up happy bellies. As a company dedicated to providing delicious and gut-friendly foods, they wanted to enhance their customer engagement, increase average order value, and improve conversion rates.
The strategy.
We kicked off the discovery phase with a comprehensive website audit that allowed us to gain valuable insights into Fody's DTC operations. From active apps, to shipping settings, and their back-end ERP integration, we identified opportunities for growth and optimization. Armed with these findings, we defined a detailed scope and formulated a game plan to relaunch their presence online.
Understanding the importance of Fody’s commitment to digestive health was paramount to the success of the project. Our strategy encompassed the development of new ecommerce websites on Shopify Plus, tailored specifically for the US and Canadian markets, that would align with their brand values and resonate with their target audience.
The solution.
HRVST's collaboration with Fody resulted in a remarkable transformation of their digital presence. By combining our technical expertise on Shopify Plus with a deep understanding of Fody’s mission, we built a robust ecommerce website that facilitated seamless browsing and purchasing experiences for their customers.
We crafted engaging landing pages that effectively conveyed Fody's unique value proposition, captivating customers from the moment they arrived on the site. Our thoughtful design choices instilled confidence and trust in their gut-friendly offerings, enhancing the overall user experience.
Together with Fody, we empowered individuals to embrace a worry-free approach to their favourite foods, igniting a new era of culinary delights and worry-free nights.
Excellent team to work with! Creative and thorough, responsive and collaborative.
— Francine Sternthal, Fody Foods