KBD Insurance
Changing the look and feel of insurance.
KBD is a well-established insurance company with a three-decade history of excellence. As their existing customers got older, they realized the need to make insurance coverage relevant to younger generations.
Services
- Brand building
- Digital experiences
- Content & production
- Design
The ask.
When KBD approached us in 2016, their goal was to give a face to a faceless industry. Their family-run company looked to highlight how their young team and fresh vision could reflect a younger generation’s insurance needs.
The challenge was to position insurance as essential for younger audiences. To tackle this, we devised a comprehensive strategy that included a recent rebrand, the development of a custom website and online insurance quoter, and everything in between. This powerful combination, supported by a robust SEO strategy and a focus on speed and conversions, would become the key to gaining an edge over their competition.
The strategy.
We focused on the young faces behind KBD, upending a traditionally faceless industry, by highlighting the personalized service offered by their young, tech-savvy team.
HRVST has continued to work on KBD’s brand and messaging, as well as built a fully custom website to reflect the younger generation’s online habits, without ignoring the needs of their existing clientele. Implementing an organic content strategy while optimizing KBD's sales funnel has become the focal point of our work for the brand – the leads have been flowing.
Furthermore, by recognizing the potential of leveraging KBD’s partnership with Intact Insurance, a leading insurance provider, we developed a fully custom web application that has revolutionized their lead generation process. Our goal was to empower potential customers to generate their own insurance quotes without the need to speak with an agent over the phone, taking their lead generation machine to the next level.
Finally, we helped their team become the voice of the company on social media. This helped shift how customers saw KBD, and provided an identity that reflected the new brand. Ultimately, we helped an inventive company in a traditional industry reflect their growing audiences in authentic ways, with messaging that put their own needs first.
The solution.
Working with KBD has been a success in many ways – we created a brand and provided a modern platform that engaged both existing and new audiences. We updated the brand’s position through messaging and content that reflected the needs of their customers. By turning KBD staff into recognizable brand ambassadors, we helped shift their existing social media channels, and built upon their refreshed voice.
In addition, our integration with Intact marked a significant milestone for KBD. The custom web app we developed has transformed the way customers interact with KBD. This revolutionary approach has provided a seamless experience for generating new leads and has empowered their customers to make informed decisions about their insurance coverage.
HRVST helped pivot the perception of the company and develop content that kept clients informed and inspired through KBD’s approach. But our biggest success was in helping KBD recognize the power of their young team and harness what makes them unique to grow a family business with authenticity. KBD Insurance now has a cutting-edge brand, voice and lead generation tool that sets them apart in the industry and positions them as a forward-thinking insurance provider.
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Quick service and they are straight forward with how they do things. Service on point, content on point.
— Curtis Killen, KBD Insurance