Félix & Norton
A legendary cookie brand, unboxed.
Félix & Norton is a Montreal-born brand best known their freshly baked cookies and iconic pink delivery cars that once cruised the streets in the 80s and 90s. After decades of delighting fans across Quebec and beyond, the company is now reimagining its future with ambitious plans to expand and modernize its customer experience. While the cookies themselves never lost their flavour, the digital presence and buying experience needed a fresh batch of creativity to match their vision for growth.
Services
- ECOMMERCE
- BRAND BUILDING
- Digital experiences
- Content & production
- DesignFELIXANDNORTON.COM 👉🏻
The ask.Félix & Norton’s existing bundle builder – the page where customers craft their own cookie boxes – was clunky and unintuitive, creating friction in what should be a fun, indulgent shopping experience. They needed a seamless, modern way to let cookie lovers mix and match their favourites, whether ordering freshly baked cookies, frozen dough, or promotional bundles with bonus treats. The goal was to improve conversion, streamline the process, and set the stage for bigger things as the brand looks to expand across Quebec and Ontario.
The strategy.We rolled up our sleeves and partnered closely with Félix & Norton to create a fully custom bundle builder powered by FoxSell. We started by mapping the entire flow – from browsing to box-building to checkout – ensuring the process felt playful, smooth, and clear. Partnering with GoodAPI, we built in a feature that highlights Félix & Norton’s support for Haiti cocoa agroforestry, connecting every order to a greater cause. Together, these elements created a builder that balanced playfulness with purpose.
The solution.The result is a bundle builder that lives up to the magic of Félix & Norton’s cookies. Customers can now mix and match their favourites with ease and even take advantage of promotional offers like “6 free cookies” through a clean, intuitive flow. The new page reflects the brand’s playful spirit while removing barriers to purchase. With this fresh experience in place, Félix & Norton is better equipped to grow its reach, delight customers, and reclaim its spot as a household name in cookies – one custom box at a time.
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“Brandon's expertise in UX/UI design and business intelligence is absolutely outstanding. Collaborating with someone who excels as both a visionary thinker and an effective executor has been incredible. From the very start, the experience has been seamless, with work delivered at an exceptionally high standard.”
– Simon Paquin, Félix & Norton