Post Labs
The future of news starts here.
Post Labs is building the backbone of Canadian digital media. A next-gen platform that gives creators the tools to thrive. A new venture from Postmedia that doesn’t quite fit the mold of traditional media. Born out of a desire to experiment, build, and prototype fresh ideas that push the industry forward, Post Labs is all about bridging journalism with innovation. Their team needed a home base that would reflect their unique positioning and attract the right kind of attention – from curious investors and collaborators to future hires. That’s where we came in.
Services
- Brand building
- Digital experiences
- Content & production
- DesignPOSTLABS.COM 👉🏻
The ask.Post Labs came to us looking for more than just a website – they needed a launchpad. With investor conversations heating up and a string of exciting initiatives on the go, timing was tight, and the stakes were high. They were looking for a sleek landing page that would help define what Post Labs is, while giving their internal team something they could be proud of. It had to feel fresh and future-forward, steer clear of traditional media aesthetics, and align with the values of a digital-native audience.
The strategy.We built the brand identity and website around a simple idea: curiosity with confidence. The layout leans into clean lines and purposeful space, giving key messages room to breathe while drawing the eye with bold, modern type. A subtle sense of motion throughout the page adds a layer of polish and energy without distracting from the content. We designed a flexible site that not only sets the tone for what Post Labs stands for, but also gives their team space to grow – with content areas ready for job postings, updates, and future initiatives. Everything was structured to keep things clear, light, and easy to maintain.
The solution.The result is a custom site that makes a strong first impression without shouting. From subtle transitions and sticky navigation to clear messaging and responsive design, everything was built with purpose. Post Labs now has a site that reflects who they are – forward-thinking, experimental, and ready to collaborate. It’s a digital calling card for a team that’s doing things differently, and it gives them the foundation they need to share their work, grow their network, and move their mission forward.
