Planting 3,700 trees, one subscriber at a time – HRVST’s Earth Month kickoff is here, and it’s rooted in real change.

April 1, 2025 / Estimated read time: 5-6 minutes

Earth Month is full of empty gestures. Posts go up. Nothing really changes. We wanted to do something different.

Starting in 2025, HRVST is planting one tree for every new email subscriber. We kicked things off with 3,700 trees in Kenya. Moving forward, every new tree will be planted right here in Canada – because impact should feel local, and real.

This is all powered by GoodAPI, a tool we’re stoked to partner with that makes it simple to tie everyday actions to environmental wins. With Earth Month around the corner, it felt like the right time to grow something meaningful.

Let’s get into the how, the why, and what’s next.

The initiative

One subscriber = one tree

We’re growing more than a mailing list. Every time someone signs up for the HRVST newsletter, we plant a tree – no hidden costs, no extra steps. Just one simple action with a real-world result. Through our partnership with GoodAPI, it’s all automated, trackable, and already up and running. Because growing our community should mean growing something that lasts.

3,700 trees and counting

We launched the initiative by planting 3,700 trees in Kenya – helping to restore ecosystems and support local jobs in one of the world’s most impacted regions. Now we’re bringing that impact home. Every tree planted moving forward will take root in Canada, strengthening our forests, rebuilding habitats, and keeping the mission local.

Why it matters

This isn’t a seasonal push or a quick win. It’s part of how we work.

Sustainability isn’t a side project – it’s woven into the way we design, develop, and deliver for our clients. Whether we’re building Shopify stores or crafting brand strategy, we think long-term. So it only makes sense that our growth gives something back.

It’s not about looking good – it’s about doing good, and doing it consistently.

GoodAPI: The engine behind the impact

We’re big fans of tools that make life easier – especially when they make the world better, too. GoodAPI does just that. It’s a smart backend platform that connects brands to measurable environmental actions without adding friction.

Here’s what it can power:

🌲 Tree planting
🧼 Ocean plastic removal

It connects directly to ecommerce and marketing touchpoints – think Shopify purchases, Klaviyo signups, reviews, and social engagement. Plug it in, turn it on, and start making an impact at scale.

Why now?

April isn’t just about flowers blooming. It’s a chance to get loud about what matters. Earth Month gives brands a built-in moment to take real action – and not just talk about it.

Our GoodAPI partnership launches at the perfect time:

🌱 Earth Day is April 22
📈 Climate impact is top of mind for consumers
🤝 People want to support brands that stand for something

Whether you’re a merchant looking to join the movement or just someone who vibes with HRVST’s mission – this is your moment.

How you can get involved.

It’s easy:

Subscribe to HRVST’s newsletter – one click = one tree 🌳
Share the campaign – spread the word and help us grow our forest.
Follow us on social – updates, behind-the-scenes, and future activations incoming.
Reach out – if you're a brand looking to level up your impact, we’ll help you strategize and bring it to life.

Final word: Growth should leave things better

We’re not planting trees to pat ourselves on the back. We’re doing it because we believe growth should leave things better than we found them – in business, in branding, and on the planet.

Subscribe, share, follow, or just cheer us on. Every action adds up – and we’d love to grow something good, together.

Your next click = one tree planted