Westmount Florist

A rebrand with roots.

Westmount Florist's journey began in 1949 with George Pickrell's vision, sparked by Montreal's vibrant flora. Founded in 1962 with his wife Dora near the renowned Montreal Forum, their store relocated to Victoria Avenue in Westmount’s “Victoria Village” in 1976, and expanded to Pointe-Claire in 1981. Now in the hands of the second and third Pickrell generations, the store retains George's ethos of hard work, honesty, and a deep love for floristry. Seeking a brand refresh with HRVST, they aimed to reflect their rich heritage and strong community connections in both Montreal and its suburbs, highlighting their role not just as florists, but as creators of lasting memories.

Services

- Ecommerce
- Brand building
- Digital experiences
- Content & production
- Design

westmountflorist.com 👉🏻

The ask.

Westmount Florist, a floral institution, was thriving but felt their brand and digital footprint didn't do justice to their storied history and premium offerings. They sought a partner who could encapsulate their essence - a blend of traditional mastery and contemporary flair. They needed a comprehensive brand overhaul that spoke to both long-standing and new customers, coupled with a digital transformation to bloom in the online marketplace. Their vision was clear: a brand identity that resonated with the depth and beauty of their floral creations, and an ecommerce solution that simplifies the joy of gifting flowers.

The strategy.

Understanding the legacy and community bond of Westmount Florist, HRVST embarked on a journey to take the old-school charm of Westmount Florist and intertwine the elegance of flowers with contemporary design. We started by crafting a logo suite that captured the essence of Westmount Florist’s timeless elegance and expertise. The branding system was meticulously designed to reflect the vibrancy and diversity of their floral arrangements.

This rebrand extended into a tactile experience with custom packaging, stationery, apparel and even truck wraps, ensuring the Westmount Florist brand blossomed at every touch point. The pièce de résistance was a bilingual, ecommerce shop, built on Shopify, elegantly showcasing their offerings while ensuring seamless integration with their ERP system for a blooming online presence.

The solution.

HRVST's touch transformed Westmount Florist’s brand into a visual symphony of colour and elegance, perfectly mirroring the artistry of their floral creations. The new branding resonated with the community, telling a story of heritage and beauty.

The ecommerce website flourished, becoming a hub for flower enthusiasts and gift-givers, intertwining Westmount Florist’s legacy with the convenience of modern tech. Now, every bouquet delivered not only carries the scent of fresh flowers but also the essence of a brand reborn, ready to continue its legacy of bringing joy and beauty to the world.