Nathan James
Turning spaces into stories.
Nathan James is a home and furniture brand with a clear vision: make great design accessible without compromising quality. Their products already lived in thousands of homes across North America, but their brand and digital presence didn’t fully reflect who they were becoming. With a fast-growing team, an expanding product line, and a desire to elevate the way they showed up in the market, Nathan James partnered with HRVST to rebuild their identity from the ground up – logo, brand system, website, and everything in between.
Services
- ECOMMERCE
- BRAND BUILDING
- Digital experiences
- Content & production
- DesignNathanjames.COM 👉🏻
The ask.Nathan James came to HRVST looking for more than a visual refresh. They needed a brand identity that elevated their position, communicated confidence, and aligned with the style, quality, and thoughtfulness behind their products. They also needed a redesigned website that was easier to browse, clearer to navigate, and more reflective of the elevated brand experience they wanted customers to feel.
The goal was to unify everything – from how the brand looked and sounded to how customers shopped online. Nathan James wanted an identity built to grow with them, grounded in clarity, consistency, and timeless design.
The strategy.We immersed ourselves in the Nathan James world – their story, their customers, and the intention behind every piece. Their commitment to thoughtful, accessible design became the foundation for everything.
We built a refined brand system with a modern logo suite, timeless typography, an elevated palette, and visuals inspired by the geometry of their products.
On the digital side, we redesigned the website for clarity and ease – cleaner layouts, stronger hierarchy, and product storytelling that lets the furniture shine.
Throughout, we aligned the brand voice so every touchpoint communicates with purpose.
The solution.Nathan James now has a brand that reflects the quality and intention behind everything they create. The refreshed identity feels elevated and modern while staying true to the accessibility that defines them, with a flexible system that supports packaging, digital, marketing, and internal use.
Their redesigned website brings that clarity online – calmer, easier to shop, and structured to let the furniture shine. Stronger UX and more focused storytelling help customers browse with confidence.
From identity to website, every piece works together to support a brand evolving with intention. Nathan James now has the foundation to grow and show up with confidence.
“
True professionals, work was outlined and executed as promised with the level of quality and design we expected. We continue to work with these folks on new projects.
– Ryan Weinstein, Nathan James