Elran Furniture

This isn’t your grandpa’s recliner.

Elran Furniture has been a staple in Canadian homes since 1967. As pioneers in motion furniture, they introduced reclining chairs before anyone else. Today, Elran is evolving – bringing modern design, customization, and comfort to a new generation. With deep roots in Montreal and a commitment to craftsmanship, they turned to HRVST to upgrade their digital presence and make a statement.

 
Services
- Brand building 
- Digital experiences
- Content & production
- Design
ELRAN.COM 👉🏻
The ask.
 

Elran needed more than just a new website – they needed a shift in perception. The goal? Create a site that speaks to first-home buyers who’ve outgrown budget furniture but still prioritize comfort and style. This wasn’t just about making things look good; it was about crafting an experience that made browsing modular sofas, customizable recliners, and their next-level 3D product configurator feel effortless. And with a major trade show around the corner, the clock was ticking.

The strategy.
 

We didn’t just build a website – we built a digital showroom. Clean layouts, intuitive navigation, and interactive features ensured an effortless browsing experience. Sticky navigation kept key sections within reach, breadcrumbs helped users stay oriented, and smooth animations gave their craftsmanship the spotlight it deserved.

To make content updates easy, we built the site on Sanity, a headless CMS that allows Elran’s team to make changes without disrupting the design. Their 3D configurator was seamlessly integrated, giving customers a way to explore customization options without friction. With bilingual content built in, the experience feels just as polished for their international audience.

The solution.
 

The result? A website that doesn’t just look good – it works hard. From the 3D configurator to a sleek mobile experience, Elran’s new digital home is designed to turn browsers into buyers. The refreshed platform speaks directly to their evolving audience while staying true to their legacy of craftsmanship. With everything in place before their trade show, Elran is set to make a lasting impression and continue shaping the future of motion furniture.

“

Just a few words to say how much I appreciate your work. You delivered a quality end product! Thank you, and the team, for the admirable work delivered. I look forward to our next evolution.

— Eric Abecassis, Elran Furniture
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