Brunette

Celebrating the flavours and fashion behind Canadian restaurants.

A new player in the Canadian food industry, Brunette provides consumers around the world with unique foods and merchandise from the most loved restaurants. More than a marketplace purely for the goods chefs are famous for, Brunette also showcases apparel and merch to help fans proudly celebrate their love of Canadian chefs and their restaurants.

Services

- Ecommerce
- Brand building
- Digital experiences
- Content & production
- Design

The ask.

Because Brunette was a new marketplace offering a unique batch of products, raising awareness and driving sales were key to the platform’s success. Brunette wanted HRVST to harness their partnerships and create an ecommerce website that was as exciting to Canadian foodies as it was to chefs and restaurants around the world.

The strategy.

The Brunette marketplace was created as an ecommerce site built on Shopify selling gourmet Canadian wares and apparel that celebrate the tasty things in life. The platform helped popularize Canadian restaurant merch and products that were previously only an afterthought in the dining experience.

Brunette connected customers to restaurants they recognized and wanted to celebrate, while discovering new ones to taste test - all at a click. We created a secure ecommerce platform offering goods and locally-designed merchandise, photo and video content, as well as their social media channels to help gain new fans and Brunette brand champions. In the end, we helped Brunette reach engaged foodies who proudly wore their support on their sleeves.

The solution.

From the initial launch, Brunette has been a success, bringing new customers and revenue streams to individual chefs and restaurants and creating a community around Canadian cuisine and merchandise all across the world. As Brunette has grown, and new Canadian chefs join the marketplace, an international audience has emerged.