Surf Custom
Surfboard magic, from screen to shining sea.
Nestled in the heart of Portugal’s surf culture, Surf Custom isn't your average surfboard company. They're revolutionizing the surf industry by offering fully customizable boards, designed and shaped to match the unique style and needs of individual surfers. At the heart of their philosophy lies a belief that design and shaping are distinct skills and that the best person to decide how a board should feel is the surfer themselves.
Services- Ecommerce
- Brand building
- Digital experiences
- Content & production
- Design
The ask.As a fresh face on the surf scene, Surf Custom aimed to make a splash with their innovative approach to custom surfboard design. However, charting unknown waters as a startup, they needed a digital launchpad that could propel their vision into the surfing world. They sought not just a website but a dynamic, interactive platform that would resonate with the individuality and passion of surf enthusiasts. Enter HRVST – ready to paddle out and catch the big one!
The strategy.HRVST dove headfirst into Surf Custom's world, starting with in-depth discovery sessions to fully grasp their vision. Our goal was to mirror the excitement and personalization of designing a custom surfboard in the digital space. We crafted a Shopify website that's not just a store, but an interactive surfboard builder built on React. By integrating Shopify's powerful back-end, we made sure the website was more than just visually appealing – it was a journey. Each step in the surfboard design process was meticulously planned, from selecting dimensions to choosing the right fins, ensuring customers could easily bring their dream board to life. We even incorporated a quiz for newcomers to start their design journey, making the process welcoming for all.
The solution.The interactive surfboard builder we developed is now the heart of the platform, enabling surfers to design their dream boards in a few clicks. Our work brought the startup's vision to life, creating a seamless, engaging online experience that mirrors the thrill of catching the perfect wave – a digital surfboard workshop where dreams and designs collide. From intuitive design tools to a vibrant showcase of customization options, we ensured every pixel of Surf Custom's site invites users into the surf culture. The result? A startup set to make waves in the surf scene, with a digital presence that's as fresh and innovative as its approach to surfboard design. This is where the digital world and surf culture collide, setting a new standard for the industry.
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I genuinely enjoyed working with HRVST and couldn’t be happier with the result. This was my first time turning a concept into a website and there were a lot of problems to work out during the development process. I feel like I benefited greatly from HRVST’s expertise, and really don’t think I would have gotten anything close to the same outcome if I chose a different agency. Couldn’t recommend them more!
— Brendan Buckley, Surf Custom