Bell Pascal
Your legacy is their life’s work.
The landscape for insurance companies is shifting, leaving the industry with no choice but to develop strategies for resiliency. With recent changes in the market, there is one surefire tool that can be used to gain an edge over the competition – in an era of global competition, you must build your company’s brand to survive, and thrive.
Today, Bell Pascal combines experience, expertise and empathy to ensure your life’s impact remains intact. Keep reading to learning about where HRVST fit into the picture for this 60 year old business.
Services
- Brand building
- Digital experiences
- Content & production
- Design
The ask.
For over 60 years, Bell Pascal has been offering life services such as insurance, estate planning, and tax solutions. Situated in the historic neighbourhood of Westmount, they’re a linchpin within the life services industry and are regarded as a trusted partner within the community at large. To mark their 60 remarkable years, they were looking for a rebrand that is congruent with their respectable professional stature.
The strategy.
We completed foundational brand strategy work that drove a compelling and authentic direction for all subsequent content and communication efforts. Putting words to their vision, values and unique differentiators resulted in stronger messaging, storytelling and creative direction. The team and their partners would be empowered with a shared vision; their values were reflected throughout their strategic communication choices, which would attract more of the right clients.
The solution.
HRVST’s work for Bell Pascal took the brand up a notch – from a complete rebrand to a custom website, and everything in between. Through brand pillars, we built strategic direction to deepen engagement with the team, market, partners and community. Rather than building a traditional communications strategy, we focused on building a community engagement strategy that allows Bell Pascal to do more of the work they love, around the people they love to be around.
