Federal Steel

Forging the future.

Federal Steel, a Canadian leader in industrial warehouse design and installation, space optimization, construction management, and after-sales support, has been strengthening industries for over 70 years. But even legends need a facelift now and then. After seven decades of success, their branding and digital presence needed to reflect their ever-evolving business. Enter HRVST: the team they trusted to bring their brand into the modern age.

Services

- Brand building
- Digital experiences
- Content & production
- Design

federalsteel.ca 👉🏻

The ask.

With 70 years under their belt, Federal Steel wasn’t just looking for a refresh – they needed a complete overhaul that would honour their legacy while positioning them for the future. From a new website to visual branding, Federal Steel wanted a cohesive digital experience to showcase their services, support customer education, and reflect the strength and reliability of their company. The task? To reimagine their visual identity and website, creating a bold presence that would stand the test of time – just like their steel.

The strategy.

HRVST came in with a blueprint. We knew that their long-standing reputation needed to be front and center, but we also wanted to inject a fresh, modern vibe that resonated with their current and future clients. We kicked things off with a new logo to celebrate Federal Steel’s 70th anniversary – a mark that balances tradition with forward-thinking. From there, we rolled out new brand guidelines to ensure consistency across all platforms. The website became the centerpiece of this rebrand, featuring an interactive hot spot integration that gave users a deep dive into Federal Steel’s diverse service offerings. Alongside that, we designed custom icons, illustrations, and product sheets, ensuring every piece was both functional and visually cohesive. And we didn’t stop there: sales checklists, newsletters, ads, and even pitch decks were all redesigned to fit the fresh new look.

The solution.

Federal Steel’s new brand and website give their clients the information they need and a look they can trust. The revamped digital presence reflects their history of excellence while providing a dynamic, user-friendly experience. Whether it’s a client presentation or a product sheet, every touchpoint now feels as solid as steel – and just as reliable. HRVST’s collaboration with Federal Steel continues, but one thing’s for sure: the brand is stronger than ever, ready to keep building for the next 70 years.