Gradwear
Empowering college grads to dress for success.
A Canadian success story, Gradwear provides customizable clothes for graduating students across North America. Their unique business model helps students learn entrepreneurial skills by designing high quality apparel and making it accessible to their fellow students through their one-stop, turn-key platform.
Services
- Ecommerce
- Brand building
- Digital experiences
- Design
gradwear.ca 👉🏻
The ask.
Every year, new students bring their fresh tastes and fashions to campus - as a brand that caters to this huge market, Gradwear realized they needed to continuously refresh their products to engage with rapidly changing trends. Since students look to graduate with practical business skills, Gradwear wanted to help empower them with first-hand experience.
The strategy.
We helped Gradwear keep up with the times and look great in the process. We built a custom ecommerce website on Shopify following best practices, giving students an intuitive shopping experience. We created communications across email and social media that engaged campus reps and consumers alike. With a rebrand, fresh marketing materials and a new platform, we positioned Gradwear to attract today’s grads.
The solution.
With HRVST’s help, Gradwear has enjoyed ongoing success, finding new audiences and opportunities, on campus and online, while reflecting the tastes and business acumen of the next generation of graduates.
HRVST blew us away with our project. We brought them an existing Shopify store on a theme with a pretty rough vision. They delivered above and beyond on what we expected. They helped us solidify our brand’s look & feel and took it to the next level with added features, functionality, and animation that brought everything to life.
— Trevor Calof, Gradwear