Cream Co. Meats
A sustainable whole-animal butcher gets a healthy, digital push.
Based in Oakland, California, Cream Co. offers sustainable, humanely raised meats to chefs, butchers and retailers. Because of how quickly they had grown and the success they enjoyed, Cream Co. felt their brand and digital presence had been put out to pasture and no longer reflected the company.
Services
- Ecommerce
- Brand building
- Digital experiences
- Content & production
- Design
The ask.
While every brand wants to grow, Cream Co. was in a tricky position. The company was doing well, distributing their sustainable products to existing customers and gaining interest from new ones. However, they lacked creative support in converting these new connections into valued partners and customers.
Cream Co. needed expertise that could reflect their success, raise awareness of their unique products and capture new business. Their branding had been overlooked and their digital presence was out of step with their ambitions.
The strategy.
Cream Co. knew HRVST could help develop a look and feel, plus tone and manner, that matched their growth and the tastes of their customers.
We began by clearly explaining Cream Co.’s unique offering - how they utilize sustainable meats from regenerative ranches, support ethical practices and naturally fed animals, and promote forward-thinking processes that bring better products to market. That messaging came with a complete rebrand, fresh logo, custom illustrations and a new colour scheme to amplify their progressive business.
We piggybacked on consumer insights to develop a compelling and fully custom ecommerce website built on Shopify that showcases the new brand, messaging and creative direction. We then updated their customer communications, stationary, packaging and marketing materials, like truck wraps, apparel and posters.
The solution.
HRVST’s work for Cream Co. brought the brand up to speed. While their team continued doing what they do best, we refreshed their brand, rebuilt their presence and reconnected their customers to their vision in reimagined ways that has helped Cream Co. move forward, naturally.
“
We worked with HRVST when we re-platformed our website. HRVST really did an excellent job providing a beautiful, unique, and completely custom website. The team at HRVST is knowledgeable about how websites work and providing a great user experience. They are very design-forward and are always thinking about the little details that really separate good websites from great websites. Every HRVST team member that we worked with really excelled in their communication. We were always kept in the loop about project status, delays, or issues. Whenever they did encounter an issue they always came back with a few workaround options for us to review. They were always very quick to address any issues we had and get them resolved in a timely manner. They are a lovely and fun team with a strong sense of style and top-notch site knowledge.
— Jolene Garcia, Cream Co. Meats