MedMaster
Healthcare education, made ridiculously simple.
MedMaster, founded in 1979 by Dr. Stephen Goldberg, is on a mission to revolutionize healthcare education. They entrusted HRVST to refresh their digital identity while staying true to their commitment to simplify medical learning. At the core of their approach is the "Made Ridiculously Simple" series, designed to make medical knowledge enjoyable and memorable. Instead of rote memorization, they prioritize deep understanding, offering affordable books that reduce stress and enhance retention. MedMaster's goal isn't just to simplify healthcare learning; they aim to make it a transformative and enjoyable adventure for students.
Services- Ecommerce
- Brand building
- Digital experiences
- Content & production
- Designmedmaster.net 👉🏻
The ask.While MedMaster had been a trusted resource for decades, they faced a unique challenge. Their products were top-notch, but their brand and digital presence had been overlooked, leaving a gap between their rich medical knowledge and their online presentation. They sought HRVST's expertise to bridge this gap, create a vibrant digital platform, and enhance their branding. MedMaster aimed to raise awareness of their educational resources, engage students effectively, and streamline their digital experience.
The strategy.HRVST embarked on a journey to amplify MedMaster's impact by redefining their digital landscape, starting with a deep dive into their core values and unique offerings. We harnessed consumer insights to create an ecommerce website on Shopify that showcased MedMaster's reimagined brand, messaging, and creative direction, offering a seamless user experience. This transformation extended beyond the digital realm to include customer communications, branded merchandise, packaging, and various marketing materials, such as magazine ads and pull-up banners. The culmination of this effort was the creation of MedMaster’s brand guidelines, featuring fresh assets, strong typography, and a vibrant colour palette, embodying their innovative approach to medical education.
The solution.HRVST's collaboration with MedMaster brought their brand into the digital age. We refreshed their look, rebuilt their online presence, and reconnected students to their educational vision in reimagined ways. From a brand refresh to a new website, our work with MedMaster ensured a seamless transition to the digital landscape. Our partnership extended to crafting marketing materials, enhancing visual identity, and driving engagement through strategic campaigns.
In summary, HRVST's efforts propelled MedMaster forward, aligning their digital presence with their commitment to simplified medical learning.
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Great fun working with great fun folks at HRVST – a dedicated, passionate, and highly skilled crew of creatives – quite the dopamine neurotransmitter. A big thanks to you all!
– MICHAEL GOLDBERG, MEDMASTER