Shopify Editions Summer 2022: Recap
From Twitter sales to NFT exclusives—Shopify’s new lineup is here to level up your brand and drive real connections.
July 6, 2022 / Estimated read time: 5 minutes
Shopify Editions Summer 2022 is here, and it’s nothing short of a game-changer. Packed with fresh tools and updates, this rollout is like upgrading your ecommerce game from a standard deck to a loaded ace-in-the-hole. Whether you're looking to crush social commerce, simplify B2B transactions, or even dabble in the NFT game, Shopify’s laid out a roadmap to help you build deeper customer connections and scale your brand.
At HRVST, we’ve been in the ecommerce game long enough to know what works—and what doesn’t. With Shopify’s Summer ’22 updates, the future of online shopping isn’t just coming; it’s already here. From boosting conversions to streamlining your day-to-day, these tools aren’t just upgrades—they’re game-changers for ambitious brands. Let’s break it down and show you how to turn these features into wins for your business.
Shopify Audiences
Target customers ready to buy with precision ads. Finding the right customers shouldn’t feel like throwing darts in the dark. Enter Shopify Audiences—a tool that helps you zero in on high-intent shoppers. This app generates audiences based on purchase behaviors and syncs directly with platforms like Facebook, so your ads are hitting the right eyes.
For brands, this means fewer wasted ad dollars and more conversions. It’s not just about selling a product; it’s about connecting with people who are already looking for what you offer. Want proof? Check out Shopify’s guide to audiences for the stats.
Twitter shopping
Monetize your Twitter presence with seamless shopping. Imagine turning your Twitter feed into a storefront. With Shopify’s Twitter Shopping feature, followers can browse and buy products directly from your profile. No redirects, no friction—just instant conversions.
With 450 million users on Twitter, this isn’t just a “nice to have.” It’s a revenue stream waiting to pop off. For lifestyle and niche brands, especially, this is a goldmine for creating impulse purchases.
Dovetale (now Collabs)
Build influencer campaigns that drive real results.
Influencer marketing is no longer just for the big brands.
With Dovetale, Shopify’s creator-management tool, you can link up with influencers who get your brand. From tracking campaign performance to managing affiliate payouts, this tool turns the chaos of influencer marketing into a streamlined system.
The best part? You’re not just paying for posts—you’re creating authentic partnerships that build trust and drive long-term sales.
B2B on Shopify
Manage wholesale and retail seamlessly. For brands selling both retail and wholesale, Shopify’s B2B tools on Shopify Plus are a lifesaver. With features like custom pricing, B2B checkout, and company profiles, you can manage two markets from one platform. This means less juggling between systems and more time focusing on scaling. Bonus: built-in reporting helps you keep tabs on your wholesale business without extra spreadsheets.
Shopify Markets
Dreaming of going international? Shopify Markets is your passport. With localized storefronts, currency conversions, and tax setups handled automatically, expanding globally has never been simpler. Shopify even optimizes your site for local shopping habits—because a one-size-fits-all approach doesn’t work when you’re scaling globally.
Shopify Checkout
Never miss a sale with smarter checkout features. Shopify Checkout is now a powerhouse. From pre-orders to stackable discounts, it’s all about creating a frictionless experience that drives loyalty and boosts average order value.
Pre-orders keep customers buying even when inventory’s low, while discount stacking lets you run creative promos that your customers will love.
Hydrogen and Oxygen
Headless commerce just got easier (and faster). For brands craving customization, Hydrogen and Oxygen are Shopify’s headless commerce solutions. Hydrogen lets you build bespoke storefronts with lightning speed, while Oxygen takes care of global hosting and scalability.
This duo is perfect for brands looking to push boundaries without dealing with backend headaches.
Tokengated Commerce
Unlock exclusivity with blockchain-based loyalty. NFTs meet ecommerce in Shopify’s Tokengated Commerce. With this tool, brands can offer exclusive products, VIP perks, and even event access to customers who hold specific tokens.
It’s not just about hopping on trends—it’s about creating next-level loyalty programs that keep your best customers coming back.
Shopify Flow
Say goodbye to busywork with no-code automation. Shopify Flow lets you automate tasks across your entire ecommerce ecosystem. Whether it’s rewarding loyal customers or managing inventory, Flow integrates with apps like Klaviyo and Slack to keep your store running on autopilot.
For growing brands, this is the ultimate time-saver.
Customer engagement tools
Shopify Inbox: Manage all customer chats from one dashboard and boost conversions with quick replies and in-chat discounts.
Email Automations: Send perfectly timed emails that keep your brand front and center without lifting a finger.
Customer Segmentation: Target big spenders or frequent shoppers with campaigns tailored to their buying habits.
Shopify’s latest updates are game-changers, but tools alone don’t build success—strategy does. At HRVST, we take these innovations and turn them into tailored solutions that grow your brand and boost your bottom line.
Whether it’s reaching new global markets or streamlining your operations, we’re here to make your ecommerce store thrive in a digital landscape that never stands still.
Let’s make your next move your best one yet.