The holidays are the most competitive time of the year for any brand. Bench needed a gift guide for their clothing line to build awareness and drive sales. Having already worked on the brand's 2015/2016 lookbooks, HRVST knew what it took to get this apparel company attention and under trees.check it out
Bench enlisted HRVST to showcase their clothing and accessories in a way to engage customers' imaginations and create a sense of desire. It's not just a hat -- it's THE hat that he or she has been looking for.
Given this was a holiday campaign, HRVST integrated a seasonal red to accent the more traditional Bench shades of grey.
During the holidays, an estimated 92% of shoppers will go online to research and purchase gifts.
In such a competitive clothing and retail market, HRVST used design to make Bench different. Forgoing the conventions --and kitsch-- of the season, we opted for clean lines, white space and bright lighting.
In order to capture holiday shoppers' intrigue and imaginations, HRVST crafted a visual story for Bench through crisp original photography and in-store animation displays.
At the end of the 2016 holiday period, sales were up to $637 billion -- $91.7 billion of which was online purchases. By creating a dynamic digital gift guide, HRVST helped Bench achieve to connect with shoppers for seasonal sales success.