Marché Bonanza
Grocery goals, unlocked.
Situated in Montreal’s Saint-Léonard, Marché Bonanza, a local supermarket with a rich three-generation legacy, was ready for a digital makeover that matched the vibrancy of its offerings. With over 45 years of history, Marché Bonanza has been a cornerstone for quality and affordable groceries. However, it was time to bring their online presence up to par with their in-store charm.
The ask.
Despite the rich tapestry of Bonanza's history, they found themselves in a unique situation. Their in-store experience was top-notch, but the digital realm needed a refresh. The challenge? To transform their online space, reflect their unique personality, and seamlessly integrate their services into the digital age. Bonanza needed HRVST to craft a creative solution that would not only showcase their legacy but also make online grocery shopping an engaging, personalized experience. But our work didn't stop there. We were asked to extend the brand's personality into a line of apparel and merch – from t-shirts to caps and totes – creating wearable expressions of Bonanza's charm.
The strategy.
HRVST stepped up to the plate, just like a well-prepared grocery list. We delved deep into Marché Bonanza's story, understanding the values that had been passed down through generations. Our strategy began with distilling the essence of their offering: an abundance of fresh produce, a unique blend of local and international products, and a commitment to personalized, friendly service.
The rebranding journey involved bringing their logo up to speed to echo the market's character, selecting a vibrant colour palette, and designing custom illustrations that captured the diversity of their offerings. We harnessed the power of Shopify to create a dynamic, multilingual ecommerce website. This included a seamless integration with their in-store ERP, allowing for efficient order processing, local pickup, and delivery options.
The solution.
HRVST's collaboration with Marché Bonanza resulted in a brand refresh that mirrored the market's lively atmosphere. From the revamped logo to the carefully chosen colours and playful illustrations, every element now resonates with the spirit of the market. The ecommerce website, a testament to our digital prowess, brings the Bonanza experience to customers' fingertips.
In essence, HRVST's work for Marché Bonanza has not only brought their brand into the digital age but has also elevated their online presence to match the warmth and variety that customers have come to love in-store. As Bonanza continues its journey, HRVST is proud to have played a part in ensuring that their legacy thrives in the ever-evolving landscape of online grocery shopping. Here's to fresh, local, and digital experiences!
We are happy that we partnered with HRVST to deliver a completely redesigned and refreshed ecommerce experience to our customers. HRVST navigated the various complexities of our grocery business and were able to adequately meet (and exceed) our initial brief launching our website on time for our customers. We deeply appreciated HRVST’s ways of working and deep-rooted focus on client and customer first. We recommend HRVST for your next Shopify project and invite any hesitant prospect clients to reach out to us for a reference.
— Claudia Lingat, Marché Bonanza