Allied Trucking
Staying ahead of the curve (and shifting gears).
Allied Trucking, a division of Allied Maritime Services owned by Montship, approached us with the goal of redefining their brand and establishing a compelling online presence. As a trucking company, they recognized the need to break away from the traditional "mom and pop shop" image and position themselves as a reliable and professional partner in the industry.
Services
- Brand building
- Digital experiences
- Design
The ask.
Allied Trucking faced the challenge of transforming their brand perception and aligning it with their commitment to reliability and professionalism. While they had a commendable client retention rate (they're totally engaged with their clientele – keeping them in the loop about every market change and ensuring they never miss a beat), their sales team encountered difficulties in converting leads. Allied needed a comprehensive branding solution that would not only enhance their corporate image but also support their sales efforts and effectively communicate their strengths to potential clients.
The strategy.
To address Allied’s challenges, we developed a brand strategy that exuded reliability and professionalism. We began by conducting extensive research to gain a deep understanding of their business and target audience. This allowed us to tap into their fun and ambitious culture, capturing the essence of their young and vibrant team.
By developing a clear and compelling framework that highlighted their strengths, such as their commitment to timely and secure transportation solutions, we crafted a modern and visually appealing logo suite and web experience that represented their values and projected a sense of stability and progress. The new brand captured the essence of their business and served as the foundation for their new identity.
The solution.
Through the collaborative efforts of Allied Trucking and HRVST, the company underwent a successful brand transformation and established a solid online presence. Their new brand identity effectively conveyed their commitment to reliability and professionalism, instilled confidence in potential clients, set them apart in the industry and supported their sales efforts, ultimately leading to increased growth and success. They’re ready to hit the road in style.
From start to finish these guys nailed it. Super easy to work with and always available for their clients. Seamlessly accommodated our needs and delivered high quality results to deadline and within budget.
— Kevin Carter, Allied Trucking